ABSTRACT
RESUMO O consumo e a aquisição de bens materiais desempenham um papel determinante na vida das pessoas e a exposição aos produtos através da mídia influencia principalmente o público adolescente. No intuito de identificar as representações sociais do ato de comprar dessa faixa etária, pedimos a 482 adolescentes brasileiros e a 238 adolescentes portugueses para se expressarem sobre a palavra "comprar" através de uma tarefa de associação de palavras. As respostas recolhidas foram analisadas por meio do programa de análise textual Alceste que extraiu seis classes relacionadas a produtos típicos do público adolescente, aos aspectos da compra (emocional e cognitivo) e ao ambiente de compra. Verificou-se um efeito do sexo de pertença e do contexto socioeconómico sobre as representações formadas.
ABSTRACT Consumption and the acquisition of material goods play an important role in the life of people and media exposure of products has a particular influence on adolescent public. In order to identify the social representations of buying in this age group, we asked 482 Brazilian adolescents and 238 Portuguese adolescents to express themselves on the word "buying" in a task of word association. The responses were analyzed by means of the program of textual data analysis Alceste that extractedsix classes of words associated to products that are typical of the adolescent public, and classes related to aspects of buying (emotional and cognitive) and to the buying environment. Sex belongingness and socioeconomic context also showed an effect on the formed representations.
ABSTRACT
Abstract The aim of this work was to adapt and validate the Psychosocial Values Questionnaire (PVQ-24) for application to Portuguese and Brazilian adolescents and to test the content, structure and compatibility hypotheses of the societal approach to values. A total of 730 adolescents participated in the study, 482 Brazilian (213 boys and 269 girls) with average age of 15 years (SD= 1.1) and 238 Portuguese (117 boys and 121 girls) with average age of 15.4 years (SD= 1.8). In both samples, the PVQ-24 showed satisfactory internal consistency, and the proposed factor structure was confirmed (four systems: materialistic, religious, hedonistic, and post-materialist). The post-materialist system was organized into three subsystems: social well-being, individual well-being and occupational well-being. In both samples, confirmatory factor analysis and multidimensional scaling supported the hypotheses regarding content (four systems and three subsystems), structure (two dimensions) and compatibility (positive correlations between systems). (AU)
Subject(s)
Humans , Male , Female , Adolescent , Cross-Cultural Comparison , Psychometrics , Reproducibility of Results , Social Values , Surveys and Questionnaires , Translations , Brazil , PortugalABSTRACT
A globalização é um grande tema da atualidade. A controversa que gera entre especialistas incide sobre todas as dimensões do fenómeno e suscita atitudes antagónicas sobretudo em relação às suas consequências. O presente estudo procura compreender a opinião do cidadão comum sobre a globalização, nomeadamente respeitante às consequências positivas e negativas do fenómeno em diferentes áreas da vida social. Foram realizadas 30 entrevistas semiestruturadas com estudantes e profissionais do Norte de Portugal, que foram analisadas com o programa de análise textual ALCESTE. O programa classificou 79.05% do material recolhido em quatro classes, evidenciando quatro dimensões importantes da globalização: Mercado e Cultura, Ciência e Tecnologia, Ambiente, e Política e Abertura, dimensões que integram aspectos positivos e negativos. No que respeita às diferenças entre estudantes e profissionais, a análise indica que os estudantes destacam particularmente as consequências da globalização sobre a tecnologia e o ambiente, enquanto os ativos salientam sobretudo as suas consequências políticas ou económicas. De forma mais geral, os resultados evidenciam que existem diferentes processos de globalização com repercussões múltiplas e consequências desiguais sobre a vida social
Globalization is a major present-day issue. The controversy that it creates among experts bears on all the dimensions of the phenomenon and it raises antagonistic attitudes especially in relation to its consequences. The present study aims at understanding lay people's opinions on globalization, namely with regard to the positive and negative consequences of the phenomenon on different areas of social life. Thirty semi-structured interviews were conducted with students and professionals from northern Portugal, which were analyzed by means of the program for textual data analysis ALCESTE. The program classified 79.05% of the gathered material into four classes, evidencing four important dimensions of globalization: Market and Culture, Science and Technology, Environment, and Politics and Openness, dimensions that integrate positive and negative aspects. With regard to the differences between students and professionals, the analysis indicates that students particularly stress the consequences of globalization on technology and the environment, while professionals emphasize, above all, its political or economic consequences. More generally, the results highlight that there are different processes of globalization with multiple repercussions and unequal consequences on social life